Launching in the US, with a serum antiperspirant that would need to be explained, I worked closely with external stakeholders to unlock clear, contemporary communication through a multitude of channels.
Involvement
Strategy planning
Understanding the retail environment, I set out to build-upon Dove's heritage with a clear, neutral approach that allows the brand to elevate its status further against its competitors.
Eye-tracking tech.
Using cutting-edge eye-tracking technology, we were able to feed back real-time data analysis captured over a succession of trials which lead to a well crafted, data inspired delivery.
Asset Management
With a project launching in the U.S market, assets were created to ensure consistent delivery across all touch-points, within participating launch stores.
Product retouching
This is where shadow work, and flawless gradients really come into their own. And with a 'white-world' scene, it is even more sensitive to a pixel fault or blemish.
DAVID SHAW, CREATIVE DIRECTOR
"It has been a pleasure working with Carl over recent years. A highly talented, passionate and conscientious creative, Carl always strives to push concepts and designs to their zenith. I’d highly recommend Carl to help you take your creative to a level that will sit on any ‘top table’."
