This brand is communicated across the internet and international trade shows where it continues to win a wide spectrum of awards for its outstanding taste and consumer appeal.
Whiskey is commonly associated with the older, mature drinker so it was an interesting project to appeal, engage and ultimately bond with a new audience. We (the creative team at Protégé International Ltd) were entrusted with making this work and it’s fair to say we all enjoyed the roller-coaster ride that ensued.
I personally enjoyed the diversity in skills that was required for this. Developing existing packaging was a new field for me and I began
to understand the parameters in which cardboard technologies exist.
I was flown over to Italy to oversee the printing processes involved and this has provided me with great experience when designing an initial concept as I can see if it will work further down the production line, both in final product and within a budget.
The Wild Geese Irish Whiskey Collection
Brand avatar communicated across press and online media